Tourist events: how to enhance the territory

In a current context in which the beauty of what surrounds us is being rediscovered, and the intrinsic value that the places around us have, organizing proximity events becomes important to enhance the various contexts and increase its attractiveness on several levels.

More and more people, for their free time,look for genuineness, traditions, nature, simplicity, experiences that put them in contact with their roots but that, at the same time, makes them explore new flavors, sensations. , adventures, atmospheres, stories. They want to become protagonists of a new type of tourism that could be defined slow, made up of small events that know how to involve them, amaze them, reassure them, entertain them ... if it is a stone's throw from home, even better.

And proximity tourism comes in play .

The basic organization for events intended for local promotion it does not differ much from that for any other type of event, even if it has some specificities that can and must be exploited to obtain excellent results.

To enhance the territory, in fact, it is necessary to know the cultural heritage, the historical-social portrait, the uses and customs, any reference points and everything that makes special a specific destination.

In addition to these requirements, it also becomes appropriate to offer participants a welcoming environment that knows how to perfect the tourist side of destinations. Therefore, it is also important to point out the presence of appropriate accommodation facilities, transport and road systems, the main essential services (pharmacies, supermarkets, etc.), as well as meeting places where you can enjoy the local cuisine.

Promotional events and tourism

Events are often directly related to the tourist destination. It is not unusual for certain events to become more famous than the locality itself, attracting large numbers of tourists. An example that has proved emblematic is the Lucca Comics & Games, international festival dedicated to comics, animation, games and video games, which from year to year continues to have a great success and concentrates a very high number of visitors in the small Tuscan city in 5 days between the end of October and the beginning of November.

It is undeniable that this kind of occasion leads to a promotion that involves the entire surrounding area, motivating local authorities, associations, communities, public and private sectors to expandthe tourist offer of proximity and, consequently, causing an increase in turnover.

When you decide to take this path, a first fundamental step is to rely on a professional of the sector, in order to define a correct and profitable event planning. The first step is undoubtedly to implement a strategy of territorial marketing, designed taking into account the specifics, uniquenesses and characteristics of the promoted places.

Territorial marketing aims to create engagement and attract tourists through initiatives strictly linked to the territory (which can be lunches / dinners with typical foods, historical re-enactments, walking or cycling tours, first-person experiences in artisan activities, etc.).

The promotion and the tourist offer also differ according to the types and characteristics of territories. For these reasons, different events can be related to:

• religious tourism;
• planet;
• food and wine tourism;
• of environmental tourism.

The promotional events of the territory are and will always be important as they contribute to the economic, social and tourist growth of the places. In a country with a vast and widespread cultural tradition, territorial promotion also has a great value in creating new jobs and promoting small businesses - all, of course, trying to respect the ecological and social sustainability of the territory itself.

Are you interested in enhancing your territory with an event but you don't know how to attract the attention of as many people as possible?
Contact us: we will be happy to analyze your needs and purposes with you.