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In the world of marketing and, more specifically, in the events sector, the use of gamification - i.e. the application of game mechanisms in non-gaming contexts - is becoming increasingly popular, especially with the spread of hybrid or totally digital events . Typically, organizers who implement this strategy expect to increase […]
Gamification in your events Read more >>
An essential part of a successful event are certainly the exhibitors. But how can you attract the right ones? Pre-event Marketing is the solution! Organizing a trade fair event is a complex process made up of many phases. One of these is to identify the exhibitors and speakers who will participate. It is a fundamental phase, especially if
Pre-event marketing: attract sponsors and exhibitors and send your tickets sold out! Read more >>
Way back in 2019, in a pre-Covid era, trade fair events around the world recorded record takings. Nonetheless, event exhibitors were not satisfied with their experience and, sadly, not much has changed since then. One of the first to confirm this theory was Enrico Gallorini – co-founder of GRS
NPS: dissatisfied event exhibitors (in 2019) Read more >>
The topic of mental health is becoming increasingly relevant, both on a personal and work level. Stress and the consequent risk of burnout are among the main challenges that today's professionals have to face, especially in the events sector, where it is necessary to manage situations stressors of all kinds: from financial decisions and their
Burnout in the events sector: what it is and 9 practical tips for managing it Read more >>
You know when they say "unity is strength"? Well, the collaboration between the organization of an event and the event sponsors is an example where unity really is strength; it is only necessary to understand the appropriate methods to guarantee the right advantages for both in relation to the event. When organizing an event there are things to take care of
Event organizers and sponsors: the “win-win” strategy Read more >>
Cultural events are a particular type of event that helps give personality to your brand and allows customers to get in touch with it and with your products. Therefore, in this article, we will suggest some ideas for cultural events, which can help you increase visibility and traffic to your brand.
4 ideas for cultural events: how to organize them Read more >>
Community apps are gaining increasing popularity as a tool for connecting people, creating virtual spaces for sharing and collaboration. In this article, we will understand what a community app is and the advantages they can bring to a business strategy, offering a complete overview of the topic. What is a community app? A community app is a mobile application
What is a community app: 4 advantages you should know Read more >>
Do you want to improve collaboration in your team and company productivity? What you are looking for is an event app. By organizing team building activities you can help promote communication, integration and productivity among employees. By exploiting the potential of this business's activities, you will have benefits that go beyond the four walls
Team building and APPs for events: 4 ideas for your company Read more >>
Event apps are increasingly becoming the preferred choice for Event Managers due to their numerous advantages, but above all for their ability to help organize and manage events in a simple and effective way. Even if event APPs provide invaluable help in the success of your event, there
Event APPs: become a successful Event Manager Read more >>
To make your event unique and fully involve participants, it is now essential to use new technologies, such as event management software. The latter are the basis of the future of events, which is increasingly moving towards a hybrid dimension. Hybrid events, in particular, offer the opportunity to engage
Event management softwares: use them to improve the User Experience Read more >>
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