Event Sponsors: Opportunities, Strategies and Benefits

Let's be honest: the main goal of an event is increase ROI of whoever organizes it.
There are several practices that can be implemented to achieve this – and one of them is attract sponsors events.

Sponsoring an event is a unique opportunity for brands expand their visibility e strengthen your image through direct contact with the public; at the same time, valorizing a sponsor means much more than inserting the logo on promotional materials.
It is a strategy that, when well studied, can create memorable experiences, promote active involvement and bring lasting benefits, including establishing long-term partnerships and, as anticipated, increasing turnover.
Let's find out how to get the most out of event sponsor participation and what concrete benefits sponsors themselves can obtain.

Promote event sponsors

• Customized showcases. The first step to enhance an event sponsor is to offer visibility in dedicated and personalized spaces. Event platforms or apps such as Letz Fair, allow sponsors to manage a exclusive page within which to promote products and services. It is not just about inserting your logo and a series of media, but rather creating a real interactive showcase with exclusive content, personalized offers and promotional material. Event participants can explore these digital spaces, browse from smartphone products or services, chat directly with a company representative or even send requests of quotation or purchase. All this, by browsing in the same app.

• Strategic brand positioning. The visibility of the event sponsor must not only be guaranteed, but contextualized so that it reaches the right target. The goal is to position the brand at the most suitable time and place to get maximum exposure and at the same time maximum effectiveness – also with the help of artificial intelligence.
  • Targeted visibilityThe event sponsor showcase will be suggested to participants based on the mutual interests: this is thanks to AI which, based on the constant analysis of both static parameters (e.g. the interests declared by both sponsors and participants when personalising their profile or showcase) and dynamic parameters (e.g. behaviour in the app), with the aim of building a matchmaking functional as well as effective.
  • Sponsorship Packages. Not all event sponsors are the same and not all have the same objectives: for this reason it is important that the event organizer is able to offer different packages with different degrees of activity to be carried out and guaranteed services. In this way, sponsors will be able to select the features that best suit their purposes and pay the right price. During the race, one of the event sponsors realizes that they can obtain more but their package does not allow it? No problem: with LetzFair all it takes is a upgrade to make everything simpler and more efficient.
  • Branding at a glance. According to a research conducted by Samo Studio, 40% of users give more positive reactions to images than to texts. This is one of the main reasons why it is a great idea to include the company logo in the event map: what is easier than opening the map of the location and immediately identify the event sponsors – perhaps positioned in the neuralgic areas such as refreshment points and conference rooms?

• Commitment. A successful event cannot ignore the involvement of participants. Today more than ever it is essential to take care of your visitors, help them, train them, support them and, last but not least, entertain them. Through the LetzFair event app, this becomes possible by creating interactive experiences for attendees, while offering event sponsors multiple engagement opportunities.
  • Gamification. Second pavegen, introducing elements of gamification into the context of your event increases up to 48% the level of involvement of participants. This means being able to polarize people's attention, using strategies that entertain, amuse and reward: introducing game elements, completing challenges, to accumulate points and conquer the first places of a standings and then receive sponsored prizes are simple yet great examples that can put event sponsors center stage.
  • Social media commitment. Leverage social media to extend the reach of your event and encourage online sharing through hashtag dedicated, sponsorships and collaborative posts, event sponsors can actively participate in conversations and benefit from visibility on social networks, in order to generate a positive sentiment and brand awareness.

• Reports and big data. Without a doubt, one of the most appreciated aspects by event sponsors is the possibility of obtaining concrete and reliable data on the results of their sponsorship. With LetzFair, organizers can provide sponsors with precise statistics on audience engagement, recorded interactions, collected leads and other key metrics to derive insight useful and functional.
  This approach allows sponsors to monitor the progress of their activities even during the event and, if necessary, adapt the strategy in progress to optimize the results. If present, based on the package purchased, the sponsor can have access to increasingly in-depth statistics to analyze the success of its presence within the event:
  • Traffic source. Identifying the source from which the sponsor showcase has drawn the most traffic is essential to building a future strategy, such as webinar rooms or the entrance ticket.
  • Conversions. How much time did visitors spend on the event sponsor's digital stand? How many and which clicks were made? How many people landed on the sponsor's website or social media? A way to evaluate which elements were most successful.
  • Leads generated. Calculate how many useful contacts were collected thanks to indirect activities, such as gamification, or direct ones, such as requests for quotes, sending messages or booking appointments.

Benefits for Sponsors

It's a given: attracting sponsors to your event creates added value for the organizers, economic return as well as image, and good visibility.
But why would a sponsor choose your event to leverage their brand? Let’s find out.

• Visibility and brand awareness. By leveraging LetzFair technology, the event sponsor is able to achieve a qualified and targeted audience, without wasting economic or personnel resources.
• Lead and contact generationThe event app records and collects attendee data, which organizers can share with sponsors to provide insights Custom and highly focus, useful so that they can analyse and use them with full knowledge of the facts.
• Community Strengthening. Activities such as gamification, social sharing and, in general, active presence during the event strengthen the emotional bond between the brand and the public, favoring the construction, or consolidation, of the Community and the resulting loyalty.
• Measuring effectiveness. With the data provided by the app, event sponsors can optimize their activities and accurately evaluate their return on investment (ROI).

For sponsorship to be effective, it is essential that organizers create an environment where sponsors can stand out and achieve their goals. The event must offer engagement opportunities, personalized digital spaces, interactive features, and a constant flow of data to improve performance in real time.
All this is possible. With the all-in-one platform and app for events LetzFair, organizers can provide a unique experience to both attendees and sponsors, ensuring concrete and measurable results. Sponsoring an event means investing in a dynamic, technologically advanced and highly personalized experience that can leave a mark.
In conclusion, event sponsorship is not just an opportunity to marketing, but a strategic investment that can produce significant results. Creating a winning partnership between sponsors and organizers, through innovative technologies and targeted strategies, is the best way to ensure success and obtain a strong return on investment.