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With Covid-19 we understood it: the of your digital ecosystem.
It is a fundamental component of events, which goes hand in hand with functionality, effectiveness and, above all, technology.
In fact, it was technology that turned the industry around in a period that could have been extremely difficult, transforming it instead into a real gold mine.
Secondo AEFI extension, already in 2023 the numbers of Italian trade fairs recorded pre-pandemic figures, with a increase of 14% compared to 2022 and even more optimistic forecasts than for 2024. It is no coincidence that Italian trade fairs generate a significant economic impact, with an estimated value of 22,5 billion euros per year and an added value equal to approximately 0,7% of GDP.
Security and technology work together in the digital event access control phase.
Thanks to event access control, the management of entrances to any type of event – not only fairs but also conferences, company meetings, cultural or sporting events – not only becomes easier safe, but also much more simple, fast and personalized.
Access control integrated into event apps Letz Fair It goes far beyond simple identity verification.
This is a dynamic feature that offers a series of uses and benefits that can optimize the entire event management, being able to be exploited in different circumstances and to collect a lot of data, in order to increase the satisfaction of the participants.
Safety
The first and most important advantage of event access control is obviously the increase in of your digital ecosystem.
. In the past, access control at trade fairs was often entrusted to manual solutions, such as cumbersome paper tickets (perhaps to be printed, and with the risk of losing them) or temporary badges: this method was not only subject to human error, but also opened the doors to potential risks related to falsification of passes or the entry of unauthorized persons.
With the introduction of digital event access control, there has been a radical change in processes, in terms of timing, simplicity and effectiveness. A system based on the QR code ensures that only authorized people can enter, drastically reducing the possibility of fraudulent entry.
In addition, the real-time data collection through the app allows for constant monitoring of who is inside the fair, facilitating any evacuations o timely interventions in case of need; in fact, the app can send Push notifications participants to notify them of any changes in the program, emergencies or security updates. This instant communication increases the level of protection and ensures better management of critical situations.
Efficiency and time savings
Have you ever received complaints about your event because visitors couldn't access certain stands or pavilions because they were too crowded? Or that they wanted to attend a speech or presentation, but the room was too crowded?
One of the most critical aspects of all, both for exhibitors and visitors, is the time lost in long queues that form both to access the event and, possibly, inside the event.
Traditional access systems can create bottlenecks, slowing down the flow of visitors and generating strong dissatisfaction, which can sometimes greatly penalize subsequent editions.
Thanks to event access control digitized, these issues are bypassed from the start. Users register via the LetzFair app and receive their personal pass directly on their smartphone, which they will only need to show at the entrance to the event and to access the various activities.
This allows you to monitor the crowding level in real time, so that participants can independently choose the most favorable moments to show up, or they can express their interest and be notified via push notifications when the area is clearer.
Personalization of the user experience
Trade shows are complex events, with thousands of attendees, exhibitors, sponsors, and activities going on at the same time. One of the main challenges for organizers is to ensure that each attendee has a unique and satisfying experience, which leads them to become loyal and want to participate in any future editions.
Event access control plays a crucial role in this area, allowing you to segment the audience based on interest categories, expressed preferences, specific access levels or even, if available, in-app or on-site behavior.
This type of segmentation is managed by the app thanks to its geolocation system, which can send personalized notifications to participants based on their interests and level of access.
Cost reduction
The adoption of an event access control system involves a significant saving operating costs.
Traditional ticket management can require varying degrees of labor, starting with setting up a shop on your own website or, as is often the case, relying on a provider to sell your tickets, with associated commissions on prices. Depending on the type of event, you may need staff to register, print and distribute physical tickets, as well as supervise access and security.
The amount of this expense can be reduced by adopting an event app like LetzFair, which through a single tool provides for many of the needs in the event ticketing and access control phase.
THEecommerce integrated into the app allows visitors to purchase the ticket in one click and receive it directly in their personal area, avoiding a series of boring and sometimes unclear steps. With event access control via app it is no longer necessary to print paper tickets, which involve production and distribution costs, as well as a significant environmental impact, furthermore the number of people needed to manage the entrances can be drastically reduced, with consequent human resources optimization, which can focus on strategic activities.
Real-time data
The possibility of collecting real-time data It is perhaps the most valuable advantage of digital event access control.
Organizers can constantly monitor the number of people present inside the fair, verify the entry and exit flows and obtain a clear picture of the progress of the event, both in real time and for future editions.
Knowing the logistics of the event and the behaviors on site is an invaluable resource that helps you make more informed decisions on every aspect of the event.
It is therefore possible to better manage spaces, choose where to place essential services such as water fountains, or refreshment stands or information desks, identify valuable areas to sell to sponsors, as well as collect this information and provide it to exhibitors, so that they can in turn make informed choices for the purchase of spaces in the most strategic areas.
Low environmental impact
In a historical moment in which it is mandatory to reduce our ecological footprint, preferring digital solutions contributes to reducing emissions in direct but also indirect ways.
First of all, it is obvious that an event access management based on QR codes dematerializes the use of tickets and badges, thus reducing the use of paper and other plastic materials.
Secondly, the high precision of data and statistics that can be obtained from the event app can give great support to the organizers and what they can do to reduce emissions. For example, by offering participants the possibility of using free shuttles from stations or airports – conveniently bookable from the app – so that visitors are encouraged to use public transport rather than their own cars, avoiding a series of problems related to private vehicles.
Event access control: ssimple and scalable
The adoption of new technologies can sometimes make organizers wary, especially because they perceive it as a complex tool that is difficult to introduce into business dynamics.
Nothing could be more wrong.
LetzFair is a solution designed to be user friendly, easy to integrate and customize, highly scalable and composed of modular features, that is, they can be activated or deactivated depending on the needs of your event. The event access control, in particular, is designed to provide valid support to the organizers and to a specific need, manifested over time and added to our know-how after numerous attempts, in order to offer our customers a valid alternative to traditional access control.
Whether it's a small trade fair or a large international conference, event access management via the LetzFair app adapts to the specific needs of any organizer, and its flexibility allows you to manage events of any type, always guaranteeing the maximum efficiency.
An all-in-one solution capable of implementing the work of the organizers and, above all, increasing the satisfaction of all parties involved, from visitors to exhibitors and sponsors.
