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In order to make your event unique and engage the participants as much as possible, it is now essential to use new technologies, such as event management software.The latter are the basis of the future of events, which is increasingly moving towards a hybrid dimension.
Hybrid events, in particular, offer the possibility of engaging both the public present on site and the online audience. Therefore it is important to pay proper attention to the experience that these two categories of participants are going to have, because only in this way can you ensure the full success of your event.
A significant example of how the use of event management software can support in creating a unique hybrid event is the "Virtual Fan Experience" created by title during the 2019-2020 season. To fill the void in the stands caused by the pandemic, the well-known basketball league installed LED screens around the courts to show fans connected from home in the stands. By doing so, it not only allowed fans to watch matches remotely, but has created a community platforms using a virtual experience.
During the match, participants could interact with other fans, presenters and even with the players. And what made the event successful was precisely the two-way communication, i.e. the ability to communicate with both the physically present audience and the online audience. This particular focus increased engagement, contributing to an enhanced experience for event participants.
This example demonstrates how creating aunique attendee experience is possible with event management software, as these tools are able to integrate the virtual side with the physical.
But what are the 4 features of event management software that enhance the attendee experience? Let's see them together!
1. Interactivity
Interactivity is an essential element to engage participants and make the participation experience more stimulating. Event management software can provide various features to support this function, such as: real-time chat, polls and gamification. These tools allow participants to actively interact with the event and with other participants, both online and in-person.
2. Personalization
Customization of experience is another important aspect. Not only is the event management software 100% customisable to the organiser's logos and colours, but it also allows the collection of extracted data on the participants, so that customised programmes can be created. For example, the system offers participants workshops, connections and companies similar to their profile thanks to an AI-based matchmaking system integrated within the event management software. In this way, a tailor-made experience is created for each participant, increasing the level of attendee engagament and satisfaction.
3. Accessibility of event management software
Accessibility is a key element in the realization of an event. Thanks to an event management software it is possible to subtitle the speeches, use instant translation tools for different languages and offer accessibility options for visually impaired or blind participants. In this way, everyone will have access to the same information and actively participate in the event, both in person and online.
4. Creation of a community
Creating a community is essential to increase the interest of visitors. As seen in the initial example, an event management software allows you to create a community, in which those who will take part in your event will be able to share information and interact with other users before, during and after the event. They can also receive a preview of news about the event and review speeches on-demand at any time. All this helps to create greater cohesion among the participants and to increase the sense of belonging.
Conclusion
We can say the use of event management software can help create a more engaging and personalized experience for event participants. The example of the NBA's initiative, shows us how an online audience can be immersed in a live experience while maintaining participation and creating a year-round active community..
We have seen how this is made possible by features such as customisation, interactivity and accessibility, but event management software such as LetzFair has many other features that can help make your event more attractive.
