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Using event APPs can significantly improve the guest experience and event organization by increasing guest interaction with the event and offering a wide range of useful features for attendees. These also offer numerous benefits to organizers who not only see their routine activities simplified, thanks to a tool that supports them in management, but also manage to improve the ROI of the event and reduce the costs associated with printing paper material. However, the most important feature is certainly the possibility of collecting precise and reliable data on the behavior of participants.
But what exactly are event APPs? Mobile applications and/or platforms created specifically for events, which offer guests countless functions: the ability to view the event agenda, location maps, but also the information sheet on speakers and exhibitors.
Furthermore, event APPs allow the organizers to better manage the event: just think of the possibility of creating polls for various types of participants, sending push or email notifications, collecting feedback and tracking data.The use of these apps can increase guest interaction with the event and improve overall participation.
Why is using event APPs so beneficial for organizers? Let's find out together.
1. Improve the UX of the participants
Eevent APPs offer a personalized experience to participants, as they allow them to access specific information about the event, show them events and networking suggestions based on their preferences. Information about the event, such as the agenda, area maps and information about exhibitors and sponsors, can be easily displayed within the app, eliminating the need to search for this information elsewhere. In addition, event apps allow guests to access additional functionality, such as the ability to check in, of request of connection need leave feedback, making the User Experience more pleasant and interactive.
2. Increase engagement
Event APPs allow guests to interact during the event in a more active and engaging way. In fact, they offer several useful features to keep users' attention high, such as the possibility to create and reply to specific polls, ask questions to speakers during live streaming events, chat and even make appointments with other participants or exhibitors. Let's not forget Gamification, which rewards users for performing actions and interacting within the app. By doing so, guests will feel more involved in the event and in a more meaningful way. Furthermore, event APPs allow organizers to send push notifications, emails and SMS to guests, providing real-time updates on the event and encouraging participation.
3. Networking within the events APP
Event APPs are a great way to do networking as they offer numerous tools to connect with companies and professionals using the platform. The main features that make it easier for people to connect are:
- Cat connections and business card exchange. Allows participants to communicate with each other in order to facilitate connection between people with similar interests and establish relationships that can continue after the event.
- List of participants: filterable by interests. This can be used to find people you want to connect with by filtering the list according to their work, industry or other common interests.
- DiaryThrough this feature, you can set up meetings and one-to-one calls to meet specific people you want to connect with and discuss collaboration or business opportunities.
Furthermore, the most innovative event APPs also contain the function of matchmaking, thanks to which they automatically show the most interesting links and speeches for the user by exploitingArtificial intelligence.
4. Event APP data
Event APPs offer organizers the possibility to monitor user behavior within the app and interactions with the various elements of the event. The data collected collected can be analyzed to evaluate the success of the current event and to improve the organization of future events. For example, organisers can monitor which sessions were the most attended and which activities were preferred by visitors, it is also possible to understand which areas performed worse and work to improve them. This information can be used to refine the participant experience and make the event a success, thus increasing the return on investment incurred in the realisation of the event.
Conclusions
The use of event APPs can significantly improve the guest experience and event organisation, increasing guest interaction with the event and offering a wide range of useful features for participants. These also offer numerous benefits to organisers, who not only see their routine tasks simplified with a tool that supports them in their management, but are also able to improve the ROI of the event and reduce costs related to the printing of paper material. However, the most important feature is certainly the ability to collect accurate and reliable data on participant behaviour..
