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As the adoption and deployment of artificial intelligence technologies continues to grow, society and the world of work are inevitably transforming. This change obviously does not exclude the events sector.
The support these mechanisms are offering is undeniable, as in the field of medicine rather than in eco-sustainability. But as with any technology, the perplexities are always present, especially when it comes to artificial intelligence for the landscape of events. The doubts concern above all the idea that this can replace the work of professionals, and also the idea of having to reinvent one's organization.
Today's article will show you the possible applications and possible risks of this world on your event, after a brief introductory description.
What is artificial intelligence?
Artificial intelligence encompasses that set of capabilities of a machine to simulate the behavior of a human, including learning, planning, reasoning, and in some cases even a small dose of creativity.
As far as the world of events is concerned, this technology is mainly used for the analysis of large data sets, to offer 24-hour assistance to customers who request it, to monitor the progress of social media and organize virtual appointment systems.
It therefore seems that it can become a key element for the transformation of your event.
The future of professionals
What can this new technology bring to event workers?
Since, as we have already said, artificial intelligence covers those tasks usually performed by a human, some areas of the management of an event could soon be replaced. Specifically, these are risk assessment, the best investment profiles, post-event analysis activities and more.
But if on the one hand we have the above-mentioned qualities, on the other hand artificial intelligence certainly fails in activities that require soft skills. We therefore mean everything that needs the personality and character that only a professional worker can have. The machines are not yet able to negotiate particular contracts or to create real relationships with their customers or suppliers. This is why, at least for the moment, the presence of people within your organization is essential.
In fact, it is a question of integrating these two realities, and not of replacing one with the other: efficiency and creativity that confront each other.
Artificial intelligence and events
At the moment, this reality is making life much easier for event organizers and in the future it can be integrated with augmented reality, as well as the metaverse, bringing even more innovations. One can in fact think, for example, of personalized avatars with one's own facial expressions and mechanisms for breaking down barriers between participants. Artificial intelligence can also do this: allow users from different countries to communicate with each other as if they were speaking the same language, through real-time translations.
Not just virtual realities, artificial intelligence can bring significant benefits in the more concrete and practical aspects of organizing an event. These are mainly logistics implementations and environmental impact reductions. In fact, it will be able to find better equipment at a lower cost: consequently, all the waste associated with the transport of useless equipment will be cut.
Conclusions
In conclusion, artificial intelligence will never entirely replace the work done by professionals. The tasks performed repeatedly will perhaps be the only ones destined to disappear.
As with any new technology, the first reactions will be one of fear and confusion. Consumers are divided between those who claim that it will enhance humanity, and those who believe that all this can turn into a dystopian reality. But we will need to reinvent ourselves and develop new skills and knowledge.
The mentality should be collaborative: think about what it can do for you, rather than you. And in this sense, the possibilities it offers are so numerous that it can resolve any perplexity.
