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The use of social media has always been a great tool for promoting events. Starting with Instagram and Facebook to Linkedin, marketing on these platforms offers the possibility of obtaining excellent results and improvements.
Precisely for this reason, the potential of a marketing use for events on what is considered the social network of the moment, or TikTok, should not be underestimated. From ticket sales to reaching new customers, even you, as an organizer, can make the most of this opportunity. Whether you are new to using TikTok or have already experienced its features, the following ideas will suit you.
The aim of these proposals will therefore be to offer ideas for the creation of new content and to increase your clientele.
1. Paid Ads
TikTok offers for you and your company an important variety of paid ads that you can use to expand your reach, whether they are aimed at a new marketing campaign or to strengthen an existing one.
The only requirement to get your project started is to create a business account on TikTok - don't worry, it's a very simple process. You will only need to enter a name and a valid email address, so that it can be verified in about 24 hours.
There are 5 ad types on TikTok, each of which differs depending on your specific need. TopView and Brand Takeover are perfect for ticket sales, as they use full-screen tools. Branded Hashtag Challenges and Branded Effects, on the other hand, are right for you if your intention is to increase the involvement of participants during one or more events. Finally, In-Feed ads allow you to maintain a high level of "hype" around your next event, thus increasing the curiosity of the participants.
2. Participate in trends
Another idea to be able to increase the engagement of your participants thanks to TikTok is to notice and study the trends on this platform.
Participating in trends, for example by sharing videos with the use of popular hashtags, allows your event to go viral, reaching new customers and increasing their interest in your current and future projects.
3. Start your challenge
Finding a trend that you can rely on, especially when it comes to B2B events, is not that simple. It is precisely for this reason that starting your own challenge could represent a great opportunity to exploit, to involve your followers and give them the opportunity to appear on your page.
New ideas can arise from this opportunity: include the ability to use hashtags, make the challenge accessible in each location and don't be afraid to share your idea multiple times on your page. Even if you don't want to create a real "activity", a good example of a starting point could be the use, in the videos of your events, of a recurring musical content, with which participants can have fun and feel more included by sharing it in the their videos.
If you can't find the right inspiration, an idea could be to take a cue from popular trends and add something unique that makes it different.
4. Collaborate with influencers
It is no coincidence that certain profiles on TikTok reach very high numbers and record levels of engagement. Usually these subjects owe their success to high quality content and to the creation of real relationships with their followers.
For your event, therefore, it could be a successful choice to rely on the promotion and collaboration with influencers who have something in common with your company, whether it is content or their vision. This could also mean directly involving your collaborator in the activities of your events, both physical and digital.
5. Be organic
The contents that get the most success on TikTok are not organized videos or much less sought after, but rather spontaneous videos, which are filmed from the point of view of someone who is experiencing the event in first person.
Tristan Olson, director of Venture
An idea therefore to improve the performance of your company on TikTok is to insert small clips in the videos, filmed by participants, while they interact with the activities of your event, adding small texts and graphics. This will allow you to reach more people than a professionally produced video, which is more suitable for other platforms.
6. Use live streaming
An opportunity not to be missed is the live streaming on TikTok. In fact, they can allow your company to significantly increase interactions but also revenues. Thanks to this feature, there is no need to worry if your company does not offer goods: with it you can achieve a new way of selling tickets, event merchandising and much more.
7. Be discovered by your target audience
Finally, there are several ways to let the platform know who your target audience is, so that they can get your content into their feed.
One of the fastest solutions is to search for possible "subcultures" through hashtags: in this way you can find out more about the contents that best match the values of your organization, as well as ensure that your account is associated with these words. .
By researching keywords, you will be able to see what topics are covered using those terms and how much visibility they have, so you can adapt and improve your content strategy. So focus on what your audience's interests are, rather than age, gender or location. This strategy will allow you to connect with groups and subcultures that you would not be able to reach on any other platform.
Conclusions
To conclude, even if yours is a small organization, investing in event marketing at TikTok can be a very good direction.
Given the 7 premises, using this channel can allow you, at a relative low cost, to obtain very satisfactory results. Despite the presence of a variety of content of any genre, it can really be worth giving this platform a chance.
