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Do you think the community is a fundamental factor for a brand but not for an event? Wrong!
You have to think of your event as if it were a real brand with its own precise identity, which offers unique products / services and gathers people with the same passion around it!
In this way, thanks to the sense of belonging to the brand, that is to the event, it will continue to have a great value and to exist even beyond the few (sometimes single) days of the event.
Once you have clarified and made this fundamental vision of things, however, you must understand how to create the community around your event in practice. But don't forget that it will be equally important to keep it active, thus offering always engaging content for members, in a place designed for them. In all the choices that you will make, you will have to keep that your goal is to reach the satisfaction of your users, so that in addition to an unforgettable experience during the event they can live equally strong ones even in subsequent moments.
But what enhances an experience? The ability to share it with people who have similar interests.
Your visitors will not clearly remember what new products they saw, but they will remember the mood they experienced during the event and what they take home after the event!
First step: build a house
The first step to building a community is to give it a "home", one virtual meeting space among all the members who, at any time and from anywhere in the world, can converse on topics of common interest, both as a couple and in a group!
The pandemic has shown us how remote conversations can be enriched by the possibility of seeing each other, so this meeting place should also allow the possibility of carrying out videochat, in addition to the classics chat.
Second step: suggest interactions
It will be difficult for you to get to know all the members of the community, especially in the case of big events, but there are solutions that can help you meet new people who may be more like you than others.
Would you like to know more? L'artificial intelligence will be able to suggest who these people are by studying the information they have provided (such as job position, age, interests, etc.) and what it has deduced by observing, for example, which people or events within the platform a user has interacted with. This is possible thanks to a feature called matchmaking, offered by some platforms, which suggest in an optimized way, members to get close to.
Third step: Offer interesting content, in different formats
To feed the desire to participate in the community, however, a place to meet and tools or suggestions for interaction is not enough, you will also have to provide topics on which to express opinions with a good frequency. This translates into drawing up a 'event agenda that cover the whole year, and are offered in different formats. You will be able to organize speeches with important guests from the sector of interest of your community, round tables, workshops and much more!
You will be able to offer such content in streaming mode, but obviously our advice is to propose them in live in order to encourage interaction and offer it in streaming following its conclusion.
Fourth step: advertise the events offered
These events can be communicated and advertised through the classics social channels, but also directly within the platform through push notifications, emails and/or sms.
Furthermore, if you communicate through the platform, you can choose whether to send the notice to all members community or members of specific sub-communities selected that may be interested.
In this way you will be able to propose content of interest in a targeted way, without disturbing other members who would not be interested in certain contents with not useful notices, keeping the relevance between proposed events and demonstrated interests of your users very high.
For some events you could provide the possibility of access even to non-members of the community through a special link, in this way members will be able to invite their friends or colleagues to participate, attracting them to sign up and be part of the community!
Fifth step: take advantage of sponsors!
To finance your community, you can turn to several sponsor that they will be able to have a own dedicated space in the community meeting place. To make themselves known and promote what they offer, they can organize events dedicated to the community or specific niches of it themselves. This will be beneficial for everyone!
Sixth step: launch polls!
Following the main event dedicated to members, or small events, launch specific polls to make them feel more in touch with the brand. Also they will be useful for you collect valuable data.
Seventh step: collect the data!
In addition to the data collected from the surveys, you will be able to collect data from the user registration phase and how they interact with the community and the events dedicated to it. By analyzing this data, you will be able to better understand the needs and wants of the community and limits of what you have thought for her, in order to improve yourself for the future, and to offer more and more targeted content to your audience.
Seventh step: play together!
The better structured platforms can also include the functionality of Gaming. You could take advantage of it and take advantage of video games as a means of socialization, promoting this activity especially towards new users who have yet to break the ice within the network.
You know, video games are always a good way to get together, so why not offer them?
But where to find all this?
Social pages can be a first place to create a community, but probably not the best because they don't offer all the possibilities we told you about.
Conversely, a well-crafted event platform, such as the one provided by Letz Fair, guarantees you all these features to create and grow an active community.
In other words, you can offer them the customized platform as a meeting place, where they can chat and video chat with people from their network, possibly suggested by matchmaking. But you will also give them the opportunity to follow live or streaming events of a different nature, organized by you or your sponsors! The latter will have real digital stands that they can customize by entering the description and all the info related to their company, videos, images, product catalogs, links to social pages, etc. just like a small website directly into the platform!
Furthermore, you can inform and remember these events by always sending push notifications, sms or emails via the platform.
The Letzfair platform will then collect all the useful data relating to users and their behaviour, which will remain in your hands and will help you understand how to move in the future to increasingly personalize the experience of the sub-communities and offer quality content for specific interests. Another feature that you can take advantage of for data collection and feedback is that of surveys, and gamification is also interesting.
But there are others that we invite you to discover directly using the platform ..
Conclusion:
Building a community has become essential. With the pandemic, the need to feel united and have a virtual meeting place available is the opportunity that convinces your visitors to be part of the community. The features you can offer, all within a single platform like the one offered by LetzFair, will convince them to be an active part of it!
Don't wait any longer and learn now about the value an event platform can offer your users by converting them into active members of a community. Request a demo from our site and you will not regret it!
