How to stand out on social media and promote your event

Did you know that Italians spend an average of 2 hours a day on social networks?

Yes, social networks have become and will increasingly become an integral part of our lives.

Using social media is not only important when it comes to promoting ticket sales for your event, presence must be constant and above all it must vary for each platform.

We also talked about this issue atItalian Events Network 2021 with Giulio Nicoletti and Nicola Nicoletti. During their speech, the importance of adapting social communication according to the characteristics of the users was discussed, among the numerous topics.

As an organizer then how can you stand out on social media and get more participation in the event?

Each social network has its target audience

The first thing that needs to be understood to emerge on social networks is that social networks are all different from each other and therefore the people who populate them have different behavioral characteristics.

People who are on Linkedin have different characteristics from those who are on TikTok which in turn have different characteristics from Facebook users.

Often, however, we see companies that do not understand these differences, end up keeping their communication the same on all social networks, obtaining bad results.

As an event organizer you will need to be able to adapt the communication of your event on different social networks, understanding what characteristics users have and what type of content they prefer.

As we said before, communicating on LinkedIn is totally different from communicating on TikTok!

How to create and develop an editorial plan

Once you understand the differences that exist between the different social networks, you will have to start developing effective content for each of them if you want to get more participations in your event.

The first step to understanding what type of content to start sharing is to analyze how other players in your industry behave.

Analyze their contents from a qualitative point of view (what tone of voice they use, if they use particular graphics, and what narrative strands they develop).

Then analyze their contents from a quantitative point of view (how constant they are in the publication and how many likes and comments their posts have).

This type of activity will help you both to collect ideas but also to understand which content can be most effective from a results point of view.

Once you have finished this analysis, you can start developing your communication strategy and create your first ad hoc content for the different social networks. However, remember that it is essential to constantly analyze the progress of your posts in order to understand if the work you are doing is proving effective.

Conclusions

Developing an ad hoc editorial plan for each social network is not an easy activity and requires constancy.

On the other hand, however, if your communication is effective, you will be able to emerge on social networks and your effort will be rewarded when the time comes to start selling tickets or find exhibitors and sponsors for your event.

Since social networks are very relevant in people's lives, so is the platform Letz Fair is designed for functionality and user interface as if it were a social network.

This means that people find themselves using a structured platform in a very similar way to a tool they already know very well, improving and simplifying their experience.

To know more, request a demo.

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How to stand out on social media and promote your event

Each social network has its target audience

How to create and develop an editorial plan

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